Fresh Inspiration – The Pick ‘n Pay Brand Revamp Lesson: Customers are increasingly making brand choices based on a complex scorecard that reflect their personal needs, values, ethics and aspirations. After four decades, the Pick ‘n Pay brand, (now Pick n Pay or PnP) has evolved. Using logos such as Shell, Coca-Cola and Mercedes as […]
From Acquisition To Experience Lesson: New brand identity should immediately identify key positioning. Saul Geffen, CE of ooba, explains the motivation behind the change: “The MortgageSA brand was limiting in meaning and undifferentiated in the bond origination market – think Better Bond and Bond Choice as examples.” Geffen said a key decision was taken to […]
21st Century Medium Radio has tremendous added-value for advertisers who have access to consumers across a multimedia Lesson Radio is now an audio-visual medium. Along with the evolution of radio, which has extended to interactivity between stations and their websites, the added value to the advertiser has increased significantly. Ryan Till, chief operations officer for […]
