In a divided world, your minimum viable audience doesn’t just want great content — they crave genuine connection. New data from Sprout Social reveals insights I love: While 78% of consumers want brands to help them connect with each other, the brands still obsessing over reach are missing what matters. The Connection Economy The numbers […]
Find 10 people. 10 people who trust you, respect you, listen to you, need you. If you can win with them, you have a winning recipe. Winning with them is about raising the bar and absolutely surprising and delighting them them so they can rave about your product and service. So much so they feel […]
🎙️ THINK LIKE A CONTENT STRATEGIST – Episode 1: From Confusion to Clarity In my very first episode of Think Like a Content Strategist (my new podcast), I shared why I felt compelled to start this in 2025. More brands and businesses have access to incredibly intelligent AI tools that function as an in-house copywriter […]
I can fangirl all day about frameworks, and if you’re not using them yet in your business, you’re missing out! Think of them as tools for providing clarity, structure, and inspiration to yourself and your team. They give us a roadmap for success while challenging us to dream beyond our (my) self-imposed limiting beliefs. One […]
The Volkswagen “Think Small” ad is a masterclass in advertising, forever changing how brands approach copywriting and design. At a time when most ads were bombastic, colourful, and filled with overblown claims, this campaign took a radically different path, embracing simplicity, minimalism, and honesty. Let’s break down why this ad was so effective and what […]
I love South African creativity. So keeping the bar as high as it should be, I’m starting a weekly series on Creative Ads in South Africa with a cheeky one! 🧼 Handy Andy wiped out the competition to be voted South Africa’s best household cleaner, ahead of two brands from the same company, Unilever. Unilever […]
We’ve all been there: you pour your heart (and budget) into a new product. The research, design, and marketing are all aligned. You launch, waiting for interest to flood in, only to be greeted by… crickets. Silence. Even the most innovative companies, like Amazon, Shopify, and Tesla, know that the real key to a successful […]
I started to use the HERO, HUB, HELP (H3) Framework to level up the value I add to the brands I work with, and because I got so much out of it, I couldn’t keep it to myself. I hope this helps your business or the brands you work on. First Things, First – what […]
The Outdated Content Plan: Why It’s Holding You Back Focus solely on promotional posts: Constant selling pushes people away. Use the same content across all platforms: don’t ignore the unique dynamics and audiences of each platform. No performance tracking or analytics: If you’re not measuring, you’re guessing. All That Hard Work, Just to Be Ignored? […]
