The Volkswagen “Think Small” ad is a masterclass in advertising, forever changing how brands approach copywriting and design. At a time when most ads were bombastic, colourful, and filled with overblown claims, this campaign took a radically different path, embracing simplicity, minimalism, and honesty. Let’s break down why this ad was so effective and what […]
I love South African creativity. So keeping the bar as high as it should be, I’m starting a weekly series on Creative Ads in South Africa with a cheeky one! 🧼 Handy Andy wiped out the competition to be voted South Africa’s best household cleaner, ahead of two brands from the same company, Unilever. Unilever […]
We’ve all been there: you pour your heart (and budget) into a new product. The research, design, and marketing are all aligned. You launch, waiting for interest to flood in, only to be greeted by… crickets. Silence. Even the most innovative companies, like Amazon, Shopify, and Tesla, know that the real key to a successful […]
I started to use the HERO, HUB, HELP (H3) Framework to level up the value I add to the brands I work with, and because I got so much out of it, I couldn’t keep it to myself. I hope this helps your business or the brands you work on. First Things, First – what […]
The Outdated Content Plan: Why It’s Holding You Back Focus solely on promotional posts: Constant selling pushes people away. Use the same content across all platforms: don’t ignore the unique dynamics and audiences of each platform. No performance tracking or analytics: If you’re not measuring, you’re guessing. All That Hard Work, Just to Be Ignored? […]
Fresh Inspiration – The Pick ‘n Pay Brand Revamp Lesson: Customers are increasingly making brand choices based on a complex scorecard that reflect their personal needs, values, ethics and aspirations. After four decades, the Pick ‘n Pay brand, (now Pick n Pay or PnP) has evolved. Using logos such as Shell, Coca-Cola and Mercedes as […]
From Acquisition To Experience Lesson: New brand identity should immediately identify key positioning. Saul Geffen, CE of ooba, explains the motivation behind the change: “The MortgageSA brand was limiting in meaning and undifferentiated in the bond origination market – think Better Bond and Bond Choice as examples.” Geffen said a key decision was taken to […]
21st Century Medium Radio has tremendous added-value for advertisers who have access to consumers across a multimedia Lesson Radio is now an audio-visual medium. Along with the evolution of radio, which has extended to interactivity between stations and their websites, the added value to the advertiser has increased significantly. Ryan Till, chief operations officer for […]
