It đź‘Ź happened đź‘Ź at đź‘Ź last! This year, I put my energy into growing a brand and making it stand out by helping them get real results from social media – the kind of results I know are possible when brands leverage all the best parts of social platforms. And while some may roll […]
The Volkswagen “Think Small” ad is a masterclass in advertising, forever changing how brands approach copywriting and design. At a time when most ads were bombastic, colourful, and filled with overblown claims, this campaign took a radically different path, embracing simplicity, minimalism, and honesty. Let’s break down why this ad was so effective and what […]
I love South African creativity. So keeping the bar as high as it should be, I’m starting a weekly series on Creative Ads in South Africa with a cheeky one! 🧼 Handy Andy wiped out the competition to be voted South Africa’s best household cleaner, ahead of two brands from the same company, Unilever. Unilever […]
We’ve all been there: you pour your heart (and budget) into a new product. The research, design, and marketing are all aligned. You launch, waiting for interest to flood in, only to be greeted by… crickets. Silence. Even the most innovative companies, like Amazon, Shopify, and Tesla, know that the real key to a successful […]
I started to use the HERO, HUB, HELP (H3) Framework to level up the value I add to the brands I work with, and because I got so much out of it, I couldn’t keep it to myself. I hope this helps your business or the brands you work on. First Things, First – what […]
The Outdated Content Plan: Why It’s Holding You Back Focus solely on promotional posts: Constant selling pushes people away. Use the same content across all platforms: don’t ignore the unique dynamics and audiences of each platform. No performance tracking or analytics: If you’re not measuring, you’re guessing. All That Hard Work, Just to Be Ignored? […]
