In a divided world, your minimum viable audience doesn’t just want great content — they crave genuine connection. New data from Sprout Social reveals insights I love: While 78% of consumers want brands to help them connect with each other, the brands still obsessing over reach are missing what matters. The Connection Economy The numbers […]
Find 10 people. 10 people who trust you, respect you, listen to you, need you. If you can win with them, you have a winning recipe. Winning with them is about raising the bar and absolutely surprising and delighting them them so they can rave about your product and service. So much so they feel […]
I can fangirl all day about frameworks, and if you’re not using them yet in your business, you’re missing out! Think of them as tools for providing clarity, structure, and inspiration to yourself and your team. They give us a roadmap for success while challenging us to dream beyond our (my) self-imposed limiting beliefs. One […]
The Volkswagen “Think Small” ad is a masterclass in advertising, forever changing how brands approach copywriting and design. At a time when most ads were bombastic, colourful, and filled with overblown claims, this campaign took a radically different path, embracing simplicity, minimalism, and honesty. Let’s break down why this ad was so effective and what […]
