Connection: The Currency Your Content Strategy Is Missing

Connection is the new Currency

In a divided world, your minimum viable audience doesn’t just want great content — they crave genuine connection. New data from Sprout Social reveals insights I love: While 78% of consumers want brands to help them connect with each other, the brands still obsessing over reach are missing what matters. The Connection Economy The numbers […]

Stop Wasting Time | Find Your 10 People Minimum Viable Audience

10 People MVA Minimum Viable Audience Seth Godin

Find 10 people. 10 people who trust you, respect you, listen to you, need you. If you can win with them, you have a winning recipe. Winning with them is about raising the bar and absolutely surprising and delighting them them so they can rave about your product and service. So much so they feel […]

AirBnB’s 11 Star Experience Framework: A Roadmap to Dream Big and Deliver Better

I can fangirl all day about frameworks, and if you’re not using them yet in your business, you’re missing out! Think of them as tools for providing clarity, structure, and inspiration to yourself and your team. They give us a roadmap for success while challenging us to dream beyond our (my) self-imposed limiting beliefs. One […]

“Think Small” – The Science of Copywriting Behind VW’s Revolutionary Ad

VW Think Small ad copywriting

The Volkswagen “Think Small” ad is a masterclass in advertising, forever changing how brands approach copywriting and design. At a time when most ads were bombastic, colourful, and filled with overblown claims, this campaign took a radically different path, embracing simplicity, minimalism, and honesty. Let’s break down why this ad was so effective and what […]