Why we love this book
Short paragraphs with a summary to recap each chapter make the lessons easier to remember.
55 pages in, and I love Nir Eyal even more than when I first fell for him on a Diary of a CEO episode when Steven Bartlett interviewed him. Personally, I have struggled with procrastination, and this book explains the root cause and gives practical ways to understand why we (I) struggle to move forward (and ultimately, how to become indistractable).
How to Control Your Attention and Choose Your Life
from hooked to indistractable
From the first few words, you know this book and its author are respected by the likes of Google, PayPal, Slack, and even Microsoft CEO Satya Nadella, who recommended it to all company employees.
Do I have your attention now?
Nir Eyal’s first book, Hooked: How to Build Habit-Forming Products, contains a recipe for human behavior – your behavior. It’s the reason why tech companies love it and encourage their product engineers to read and understand it. They know that to make money, they need to keep us coming back – their business models depend on it.
That’s really what makes Indistractable (and our next book Hooked) so worth picking up and reading. Nir Eyal has spent the last decade researching the hidden psychology that some of the most successful companies in the world use to make their products so captivating.
No matter if you’re a marketer, startup, founder, entrepreneur, manager, parent or just curious, you’ll love this book’s way of helping people build better habits and live better lives.
okay, let’s get to the good part
Now, I would be a total spoiler if I told you all the best bits, but I will tease you with my favourite thing…
Compelling Headings
What’s Your Superpower?
This is really where the book grabbed me.
Nir Eyal was engaging in a father-daughter bonding activity, and the question was: If you could have any superpower, what would it be?
You know what the little girl said?
No.
Neither does Nir.
He wishes he could tell you, but he has no idea. His mind was elsewhere. He was distracted and missed what could have been a magical moment with his daughter. I wish he could also say it was an isolated moment.
But it wasn’t. It had happened a few times before that, more than he’d like to admit. And if you can relate at all to something significant like this happening to you, whether personally or professionally, you’re going to want to read this book.
more compelling headings you’ll love
- Being Indistractable
- The Indistractable Model
- Master Internal Triggers
- What Motivates Us Really?
- Time Management Is Pain Management
- Deal with Distraction from Within
- Reimagine the Internal Trigger
- Reimagine the Task
- Reimagine the Temperament
And that’s only Part 1, 55 pages in.
I’ll share more next week. If you love books, have a book to recommend, or just want to share a valuable lesson that helped you to overcome something that made you better, take a moment with yourself or tell us on Facebook, Twitter or LinkedIn.
What would life be like if you were indistractable?
Write down or share some specific ways your life would improve.
